About Us
Born from Passion, Driven by Purpose
Our Story
Cruz Sports Coaching was founded in 2018, ignited by Fernando Davy’s deep-rooted belief in the transformative power of sports. Having experienced firsthand how sports can provide a sense of belonging, confidence, and a safe haven, Fernando was determined to share that gift with the next generation.
The journey wasn’t without its challenges. Engaging the community and building trust were initial hurdles, but with unwavering perseverance and a “never give up” attitude, Cruz Sports Coaching began to resonate. What started with a single participant in a hired sports hall has blossomed into a thriving community of young athletes.
Today, Cruz Sports Coaching serves over 400 members across seven locations in London. We’ve witnessed incredible transformations—children developing skills, building confidence, and forging lifelong friendships. We’re proud to have played a role in the journeys of talented athletes like Remy, who progressed from our Under-14s program to play professionally for the London Lions, and the numerous players who have earned places in the England Aspire basketball program.
Our Vision
Our vision extends beyond the basketball court. We’re committed to expanding our reach, offering a diverse range of sports programs, and becoming a leading force in youth sports development across the UK. We envision a future where every child, regardless of background or ability, has the opportunity to experience the joy and benefits of sports. At our core, inclusivity isn’t just a buzzword; it’s woven into the fabric of everything we do. From the moment a child walks through our doors, they are greeted with warmth and welcomed into a supportive community.
A Personal Message from Fernando Davy
I’m a true believer that life is what you make it. My own journey has been one of overcoming obstacles and defying expectations. Growing up in poverty in Jamaica, I was often told that my future held little more than hardship and struggle. But I refused to accept that narrative. When the opportunity arose to move to England, I embraced it with open arms, carrying with me the resilience and determination I had learned from my early experiences.
Sports became my lifeline, providing a sense of purpose, belonging, and a path towards a brighter future. I’m incredibly grateful for the opportunities that sports have afforded me, and I’m driven by a deep desire to pay it forward. At Cruz Sports Coaching, we’re committed to empowering young people, regardless of their background, to discover their passions, build their confidence, and achieve their dreams. We believe that every child deserves the chance to write their own story, and we’re here to provide the support and guidance to help them make it a remarkable one.
Our Classes: Find the Perfect Fit
Whether your child is a complete beginner or an aspiring athlete, our programs are designed to help them thrive in a fun, supportive, and safe environment. Click on a class below to learn more about the program, locations, and how to book.
Basketball Coaching
Hoop Dreams: Develop Your Basketball Skills & Make Friends
Ignite your child’s passion for basketball with our expert coaching. From fundamental drills to advanced techniques, our program caters to all skill levels. Kids will learn to dribble, pass, shoot, and defend like a pro while developing teamwork, coordination, and a lifelong love for the game. We’ll help them make new friends and build confidence on and off the court.
Football Coaching
Kickstart Your Football Journey: Skills, Fitness & Fun
Get in the game and have a blast in our energetic football program. Our experienced coaches focus on mastering the fundamentals, including passing, dribbling, shooting, and tackling. Your child will build fitness, coordination, and teamwork skills while making new friends and experiencing the thrill of the beautiful game.
Holiday Camps
Action-Packed Fun: Keep Kids Active During the Holidays
Our popular multi-sports and basketball holiday camps are the perfect way to keep your children engaged, active, and entertained during school breaks. They’ll participate in a variety of sports and games, build new skills, and make lasting memories in a safe and supportive environment.
School Provisions
Partnering with Schools: Before, During, and After School Clubs
We provide high-quality sports and fitness programs for nurseries, primary, and secondary schools. Our professional coaches deliver engaging sessions that promote physical activity, teamwork, and healthy habits. We offer before-school, lunch-time, and after-school clubs tailored to the needs of your school.
Street Dance Program
Dance Your Way to Confidence and Creativity
Unleash your child’s inner dancer and learn the latest moves in our exciting street dance classes. Our experienced instructors will guide them through a variety of styles, from hip-hop to contemporary. They’ll improve their coordination, rhythm, and self-expression while having a blast and making new friends. It’s the perfect way to build confidence and discover the joy of dance
Why Choose Us
What Our Community Says
At Cruz Sports Coaching, we are proud to see the positive impact of our programmes every day. Here’s what parents, players, and the community have to say about their experience with us.
Frequently Asked Questions
What is Cruz Sports Coaching?
We’re a coaching and mentoring organisation dedicated to inspiring young people to love sports while building essential life skills such as teamwork, confidence, and resilience.
What age groups do you work with?
We cater to a broad range:
Early Years: Ages 3–6
Primary School: Ages 7–11
Secondary School: Ages 12–18
We also serve parents, schools, and educators aiming to deliver inclusive, effective coaching.
What qualifications do your coaches have?
All instructors are fully qualified, DBS-checked, and insured, ensuring safety and professionalism across every session.
How do you ensure the safety and well-being of children?
We follow robust safeguarding protocols, including enhanced DBS checks, full safeguarding training for all staff, and designated safeguarding leads. Our procedures are aligned with UK legislation like the Children Act and Keeping Children Safe in Education.
What types of classes and clubs do you offer?
We offer a variety of programs including basketball, football, street dance, multi-sports, and soft play, designed for all skill levels—from beginners to aspiring competitors.
What is the player progression for basketball?
Our structured pathway includes:
Development Sessions for beginners,
In-House League for U8–U16 players,
Local League Competition for U10–U16 players,
And plans to enter National League teams for the 2026–27 season.
Where do sessions take place?
Our basketball sessions are held across seven London locations: Muswell Hill, Chingford, Barnet, Waltham Cross, Tottenham, Loughton, and Enfield.
What age groups and camp types do you run?
Our camps welcome children aged 8–16 and are available in two formats:
Fun-Based & Foundational: For beginners/intermediates focusing on fun and fundamentals.
Elite & Advanced: For dedicated players seeking intensive development.
Where are your holiday camps held?
Camps are currently hosted in Enfield, Loughton, Barnet, and Muswell Hill across all school holiday periods.
Why should you choose our holiday camps?
We deliver experienced coaching, inclusive environments, tailored programs, and character-building opportunities in fun and safe settings. cruzsportscoaching.co.uk
Can I host a kids' party or soft-play session at Cruz?
es! Our CruzMania soft play offerings provide energetic, safe, and playful environments perfect for children’s parties and celebrations.
Are there qualified staff supervising the activities?
Absolutely. Our staff members are fully qualified, insured, and have DBS clearance, ensuring safe supervision for all children.
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