MEET THE COACHES

At Cruz Sports Coaching, our passion is driven by our people. Our team of experienced, dedicated coaches are the heart of what we do, committed to not just teaching sports but also mentoring young people to be confident and successful in life.

Fernando Davy (Owner & Head Coach)

Qualifications: DBS Checked, Level 2 Basketball Coach, Level 1 Football Coach, Level 3 Personal Training.

Fernando is the founder and owner of Cruz Sports Coaching, bringing over 10 years of professional experience in the sports and fitness world. A passionate athlete from a young age, he played basketball from 12 all the way up to university level, competing at top-tier programmes like Barking Abbey and Northumbria University.

Driven by a deep belief in sport’s transformative power, Fernando began coaching at age 21. He has since worked with people of all ages and skill levels, from beginners to elite athletes, helping them develop their skills in various sports and through specialised strength and conditioning programmes. His extensive experience ensures that every programme at Cruz Sports Coaching is built on a foundation of expert knowledge and genuine care.

Coach Lore is (CBL Head Coach)

Qualifications: Level 2 Head Coach

Coach Loreis one of our most experienced coaches and a leader within the Cruz Basketball Club. As a former player, he brings a deep understanding of the game to the court. His hands-on experience and L2 Head Coach qualification ensure he delivers high-quality coaching to our U12 to U16 boys and U14 girls’ teams. Coach Lore also serves as our Development Officer, helping ensure the smooth operation and growth of our club.

Coach Sophia

Sophia has been performing since the age of 4 years old, training in musical theatre, street/commercial dance, contemporary and jazz, she is very passionate about this field. In 2022, she obtained a UAL Level 4 Professional Diploma in Performance, has been successful in securing up to date First Aid training and continues to grow as a performer as well as enjoying her career being a committed teacher.

While having professional and volunteer screen/stage credits, Sophia found a real passion for teaching and was grateful to start this career at the performing arts school that she attended herself. Sophia has always loved dance and believes that there is so much beauty and fun that can be shared in the arts.

Sophia is dedicated, energetic and bubbly. She loves teaching at Cruz as classes are always fun, the students are so enthusiastic and the Cruz team are incredible! Sophia is always excited for class and to share her knowledge with the students and loves being a part of the Cruz team.

Coach Gidi

Involved in basketball for more than 20 years, worked in numerous basketball organizations with players from all over the world, including senior NBA and Euroleague players. Coached all ages from 5-70 in a professional and community capacity. I was glad to be a part of number of teams senior and youth that won championships.

Part of my qualification as a coach including working and supporting through basketball and other sports SEND players of all ages.

I’m enjoying my 2nd year at CRUZ Academy working with great coaches and talented players from all over London. The development and wellbeing of each child at CRUZ is our main target.

As a Manchester United FC fan I started coaching football after I spent time with senior staff at the club and the academy during Sir Alex Ferguson era but still, basketball is my main line of work.

Coach Onique (Football & Basketball Coach)

Coach Onique is a long-standing and instrumental member of our coaching team. While he primarily serves as a football coach, his expertise and assistance within the basketball club have been key to the success of our community sessions. He is an invaluable part of the Cruz family, bringing his passion for sport to both our football and basketball programmes.

Stay In Touch. Sign Up To Newsletter

Stay ahead of the curve and never miss out on the latest updates—sign up for our newsletter today and be the first to know!

Meet the Coaches